ICT Innovations 2014
"Advanced User Profiles for the SmartSocial Platform - Reasoning upon Multi-Source User Data"
"A modern information and communication technologies (ICT) user is a mobile user that generates user data on a daily basis through numerous online accounts and plethora of services (e.g., telecommunication services, Internet based social networking services and various other Internet services). The SmartSocial Platform is a platform for context-aware social networking of modern ICT users and as such requires information-rich user profiles in order to provide personalization through new innovative services and applications. Consequently, the SmartSocial Platform supports creation of advanced user profiles from heterogeneous data sources. An added value created with the process of user profiling based on multi-source user data is evaluated through proof of concept services of calculating user influence and trust among users."
"Calculating User’s Social Influence through the SmartSocial Platform"
"Social influence is a measure of how people, directly or indirectly, effect the thoughts, feelings and actions of others. As in various environments different possibilities for interactions among people exist, the definition and calculation of social influence vary as well. In this paper, we study social influence in the environment of the “modern information and communication technology (ICT) user”, a smartphone user with numerous online accounts, using a plethora of services such as telco services, social networking services and various other Internet services. Original scientific contribution of this paper includes both definition of social influence in the context of modern ICT user as well as an algorithm for calculating modern ICT user’s social influence. Finally, preliminary experiment of calculating user’s social influence on 123 modern ICT users will be presented, as well as results discussed."
Knowledge-Based and Intelligent Information & Engineering Systems 19th Annual Conference
"Implicit Social Networking: Discovery of Hidden Relationships, Roles and Communities among Consumers"
"This paper proposes the implicit social networking as an innovative methodology for approaching consumers who possess information-rich user profiles based on a plethora of online services they use. An implicit social network is not explicitly built by consumers themselves, but implicitly calculated by third parties based on a level of a common interest between consumers (i.e., profile matchmaking). The analysis of a consumer social network created in such a manner enables discovery of hidden roles, relationships and communities among consumers and represents a basis for provisioning of innovative services (e.g., personalized and/or context-aware services such as recommender systems). The implicit social networking methodology is evaluated through two pilot cases: (i) implicit social networking based on the SmartSocial platform; and (ii) implicit social networking of IPTV users. The generalizability of the implicit social networking is demonstrated through additional example aimed not at external company stakeholders (e.g., company consumers), but at internal stakeholders (i.e., company employees) through the implicit corporate social networking pilot case."